STR

STR (Smith Travel Research) is a globally trusted source of data and analytics for the hospitality industry, providing in-depth insights into property performance, market benchmarks, and investment trends. While originally hotel-focused, STR’s data is increasingly relevant for real estate professionals managing short-term rental portfolios, aparthotels, and mixed-use accommodations. With historical and real-time performance data across thousands of markets worldwide, STR supports strategic planning, benchmarking, and asset valuation.

Key Services

STR delivers authoritative reporting and benchmarking tools for property owners, operators, and investors:
- Market-level performance benchmarking (occupancy, ADR, RevPAR)
- Historical trend analysis and forecasting
- Custom reporting and submarket segmentation
- Feasibility and investment performance studies
- Benchmarking across comp sets, cities, or regions

Included Features

STR subscriptions include a suite of professional-grade analytics tools:
- Monthly and weekly STR reports
- Custom dashboards via CoStar platform
- Access to pipeline and development reports
- Comp set benchmarking across hospitality segments
- API access for enterprise data consumption
- Downloadable Excel and PDF report formats

Pros

- Industry-standard source for hospitality performance data
- Deep history of trusted benchmarking
- Strong global coverage and granularity
- Customizable comp sets and market filters
- Strategic for institutional-level decision making
- Widely accepted by investors, lenders, and analysts

Cons

- Not specific to vacation rentals or individual hosts
- High entry pricing for smaller operators

Portfolio Coverage

STR covers tens of thousands of hospitality properties across 180+ countries. Its data spans traditional hotels, resorts, serviced apartments, and branded residences. While not directly integrated with Airbnb/short-term rental platforms, STR's analytics are valuable for real estate professionals operating at scale in mixed-use, hospitality-backed, or professionally managed STR environments.

User Ratings

Users in the institutional real estate and hospitality sectors rate STR as the gold standard for comp benchmarking and performance tracking. Analysts and investment managers highlight the credibility of its data, while asset owners value the regularity and consistency of reporting. Smaller operators may find the platform too complex or expensive for limited portfolios.

Suitable For

STR is best suited for:
- Institutional property investors and REITs
- Operators of aparthotels or branded residences
- Real estate developers assessing hotel/STR feasibility
- Asset managers reporting on hospitality-linked portfolios
- Consultants providing tourism or hospitality advisory

Integrations

STR data can be consumed via Excel exports, APIs, or integrated into proprietary dashboards (for enterprise users). It connects with the broader CoStar analytics ecosystem but does not integrate with property management systems or vacation rental software.

Pricing Summary

Pricing is based on market scope, property type, and frequency of reports. Subscriptions are available monthly or annually, with custom pricing for regional or global access. STR is positioned as a premium analytics service, typically used by mid-size to large operators, asset managers, or investment firms.

Why Choose STR?

STR provides unmatched benchmarking power for real estate professionals operating in the hospitality and short-term rental space at scale. Its data is trusted by banks, investors, and global operators, making it essential for those needing institutional-grade market visibility. If your business spans beyond vacation rentals into professional STR, STR helps you stay competitive and credible in boardroom-level discussions.

Official website:

https://str.com

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