Build Up Bookings

Build Up Bookings is a boutique digital marketing agency that focuses exclusively on the short-term rental and vacation lodging industry. Founded by industry insiders, the agency helps property managers, rental agencies, and hospitality brands grow their direct bookings through advanced SEO, paid advertising, and data-driven content strategies. Their approach is transparent, tailored, and ROI-focused—ideal for those serious about growing beyond OTAs.

Key Digital Marketing Services

Build Up Bookings provides a lean yet highly effective suite of digital services:
- Technical and content-focused SEO campaigns
- Google Ads management (Search, Display, Performance Max)
- Conversion optimization for existing websites
- Strategic content development and blog marketing
- Website audits and organic traffic analysis
- Consulting on OTA dependence and direct booking models

Included SEO Features

SEO is at the heart of Build Up Bookings’ value proposition. Clients benefit from:
- Custom keyword targeting based on traveler behavior
- In-depth competitor and SERP analysis
- Technical audits (indexing, schema, mobile UX)
- Content optimization and internal linking strategies
- Local SEO improvements including map pack visibility
- Monthly analytics with direct booking tracking

Pros

- 100% focused on vacation rentals and lodging
- Transparent, jargon-free reporting and communication
- Deep understanding of direct booking strategies
- Small, agile team with strong personal client contact
- Flexible to work with various tech stacks and budgets
- Results-focused with proven client success stories

Cons

- No large team or full-service design division
- Capacity may be limited due to boutique size

Regional Focus

Build Up Bookings serves clients globally, with particular strength in the United States, United Kingdom, and Western Europe. Their digital model allows remote collaboration and flexible project scopes for vacation rental brands across urban, rural, and coastal markets. Their strategies are adapted to regional traveler patterns and market demands.

Client Feedback

Clients frequently praise Build Up Bookings for their focus, transparency, and impact. Many note significant increases in organic traffic and conversion rates within months. The team is described as accessible, collaborative, and honest—valued qualities for businesses transitioning from OTA-reliance to direct-first strategies.

Suitable For

Build Up Bookings is a great match for:
- Vacation rental companies seeking to boost direct website traffic
- Lodging brands wanting SEO without generic agency fluff
- Property managers who already have a functioning site and PMS
- Owners looking for affordable yet impactful ad campaigns
- Hospitality businesses ready to invest in long-term growth

Platform Integrations

Build Up Bookings works platform-agnostically and supports a wide range of CMS and PMS systems. Common integrations include:
- WordPress, Squarespace, and custom CMS platforms
- Tracking via Google Analytics 4 and Google Tag Manager
- PPC platforms like Google Ads and Microsoft Ads
- Email campaign tools such as ConvertKit or Mailchimp
- Booking systems such as Lodgify, OwnerRez, and more

Pricing Summary

The agency offers monthly retainers tailored to the size and goals of each client. SEO retainers typically start around $850–$1,500/month. Ad campaign management is priced separately or bundled. All engagements include strategy calls, reporting, and clear KPIs. Project-based audits or one-time consultations are also available on request.

Why Choose Build Up Bookings?

Build Up Bookings brings laser focus, experience, and honest guidance to vacation rental marketing. Their small-team model delivers personal attention and measurable outcomes. Whether you want to rank higher on Google, reduce OTA fees, or convert more website visitors, Build Up Bookings delivers practical, strategic solutions built for the realities of the short-term rental space.

Official website:

https://www.buildupbookings.com

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