Purple

Purple is a leading guest Wi-Fi and smart engagement platform that helps hospitality and tourism businesses transform their internet access into a data-driven marketing and analytics tool. By combining branded Wi-Fi access with behavior tracking, surveys, and targeted messaging, Purple empowers vacation rental operators, boutique hotels, and resort managers to enhance the guest experience while boosting loyalty and reviews.

Key Services

Purple offers:
- Guest Wi-Fi access portals with branding and compliance
- Real-time analytics on guest movement and dwell time
- Customizable splash pages for login and promotions
- Post-visit email campaigns and SMS automation
- Feedback collection, surveys, and reputation triggers
- Data export, API access, and integrations with CRMs and ESPs

Included Features

All Purple deployments include:
- Fully branded, multi-language captive portals
- GDPR-compliant data collection and opt-in management
- Location analytics (heatmaps, dwell, repeat visits)
- Scheduled messaging and automated workflows
- Social media login (Facebook, Google, LinkedIn)
- Multi-venue and multi-tenant management from one dashboard

Pros

- Enterprise-grade analytics and marketing tools
- Excellent for larger vacation resorts and multi-unit stays
- Enables data-driven decision-making on guest behavior
- Ideal for collecting feedback and improving NPS
- High configurability across hardware and regions

Cons

- Setup and pricing geared more toward mid- to large-scale operations
- May exceed the needs of small or solo vacation rental hosts
- Requires compatible Wi-Fi infrastructure

Service Areas

Purple operates globally and is active in over 160 countries, serving hotels, resorts, airports, and public venues. Their guest Wi-Fi solution supports multiple languages, regions, and data regulations, including GDPR and CCPA compliance. Hosting is cloud-based, and support is available internationally.

Client Feedback

Hospitality clients using Purple report significant improvements in guest engagement, review volumes, and upsell conversions. The platform’s real-time analytics are highly praised for optimizing staff deployment and facility usage. Vacation resorts highlight the benefit of using Purple to unify guest communications across venues. For small hosts, however, the scale and feature set may be more than needed.

Suitable For

Purple is ideal for:
- Vacation rental resorts, aparthotels, and boutique hotel chains
- Property managers seeking advanced guest data insights
- Venues with shared Wi-Fi or public common areas
- Operators running loyalty campaigns or guest segmentation
- Brands aiming to automate feedback, reviews, and return visits

Platform Compatibility

Purple integrates with:
- Cisco Meraki, Aruba, Ruckus, Ubiquiti, Xirrus, and more
- Mailchimp, HubSpot, Salesforce, and Oracle Hospitality
- Google Analytics, Power BI, and data visualization platforms
- Review sites like TripAdvisor and Google Reviews
- SFTP, API, and webhook connections for custom automation

Pricing Summary

Purple offers tailored pricing based on venue size and feature set:
- **Essentials**: Core Wi-Fi access, branding, and guest capture
- **Enhanced Engagement**: Includes email/SMS automation, surveys
- **Analytics & Location Insights**: Adds heatmaps, flow, dwell
- **Enterprise Custom Plans**: For hotels, campuses, multi-venue operations
- Pricing available upon request; setup fees may apply

Why Choose Purple?

Purple offers a robust solution for vacation rental brands that want to use guest Wi-Fi as a serious marketing and data tool. With advanced insights, customizable communications, and global scalability, it’s a smart investment for operators who think beyond just offering Wi-Fi. For hospitality businesses looking to bridge digital engagement with physical presence, Purple is a clear front-runner.

Official website:

https://www.purple-wifi.com

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